Konnect Daily

How Influencers Impact Brands

How Influencers Impact Brands

Social media has taken a rise over the years and like everything else in marketing, consumers get smarter. However, many businesses have a misconception that influencer programs automatically guarantee them an increase in sales and expect many social media agencies to provide them with these results. Whether it be building a partnership with an influencer […]

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5 Things Brands Can Learn from Taylor Swift to Reclaim Their Reputation

5 Things Brands Can Learn from Taylor Swift to Reclaim Their Reputation

Unless you live under a rock, you’re probably very much aware that Taylor Swift released her sixth, most anticipated album yet (especially with her tactical social media strategy), Reputation, today and the world is buzzing. According to the Los Angeles Times, Reputation is “her most focused, most cohesive album yet” while The New York Times […]

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LA Publicist on Image and Branding

Since we were little we have seen images of our favorite brands which will stick with us forever: Tony the Tiger, Pilssbury Doughbough and the Michelin Man just to name a few. We associate a name with a face and in this case a brand with their brand mascot. Now that People has announced their” […]

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What this LA publicist can learn from Anna Wintour

In the game of LA public relations, or public relations anywhere for that matter, you are always learning. Once you stop learning, you know you are doing something wrong. Working in PR since 2004, I can easily say that I have continued to do new things, do things in different ways, and time after time […]

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Dr. Pepper: Not for Women?

Working in LA Public Relations, it has become second nature for me to check marketing and PR websites daily and I love to share when something stands out to me. This week, it is Dr. Pepper’s new soda, Dr. Pepper Ten, and its advertising campaign. With this soda, Dr. Pepper is trying to overcome the […]

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