Konnect Daily

How to Apply the “Show, Don’t Tell” Technique in the Marketing World

How to Apply the “Show, Don’t Tell” Technique in the Marketing World

You’ve heard the phrase “Show, don’t tell” before, but you may not know what it means or how it can be implemented. Let’s start by breaking it down! “Show, don’t tell” is a technique used in writing that allows the reader to experience the story through actions, words, thoughts, senses and feelings rather than through […]

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How NASA Owned the Solar Eclipse

How NASA Owned the Solar Eclipse

For a few hours today, the eyes (and camera phones) of the nation were cast upward in anticipation of the solar eclipse. For the rest of the day, many of those eyes were on computer and cell phone screens, and there’s a good chance they were looking at content from NASA. When daylight was at […]

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Keeping your New Year Resolutions in a Social Media World

Keeping your New Year Resolutions in a Social Media World

When you work in social media, whatever is on your mind seems to find a way onto social media – even your New Year’s resolutions. Most people know that Pinterest is the tool used to create aspirational boards around different aspects of your life: a dream house, outfits that inspire you, recipes for entertaining, etc. […]

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Color Psychology And Content Marketing

Color has been known to have a powerful psychological impact on a person’s behavior and decision-making. As social media specialists, it is very important to understand how we can use color to help our clients‘ content stand out. Believe it or not, color makes a huge difference on whether your audience will read your posts. It  can even […]

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How To Edit Videos On-the-Go

One of the challenges social media marketers face on a regular basis is creating content on-the-go. How do you capture a moment, piece it together with another moment, and share it on social media on the fly? While having Premiere Pro and Final Cut Pro at your fingertips would be ideal, not everyone has that […]

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