Konnect Daily

Finding the Right Influencer for Your Campaign

Finding the Right Influencer for Your Campaign

One of my all-time favorite actors is Benedict Cumberbatch. I absolutely loved him in The Imitation Game — a fantastic film loaded with drama and thrill that was balanced by the vulnerability and warmth Cumberbatch managed into his role as the intellectual oddball, Alan Turing. Another actor I love is Jason Segel for his charisma […]

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An Insider’s Guide to Influencer Partnerships in 2019

An Insider’s Guide to Influencer Partnerships in 2019

Here at Konnect Agency, our social media/influencer team runs various types of influencer programs based on our clients’ goals, objectives and budgets. One way we do this is by creating tailored programs and facilitating authentic connections between brands and influencers in a meaningful way across various platforms. Everyone has influence when you think about it […]

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What You Need to Know — New Features Coming to Facebook and Instagram

What You Need to Know — New Features Coming to Facebook and Instagram

F8, Facebook’s annual conference, occurred this past month and during the event CEO Mark Zuckerberg announced several exciting new features coming to the company’s Facebook, Instagram, and Messenger platforms. The new additions announced are specifically designed to challenge other social networking apps such as Snapchat and Tinder, and more importantly go back to the company’s […]

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Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

When it comes to influencer partnerships, we all know the infamous fails of Fyre Festival, Scott Disick’s Instagram caption, and many more. There are many benefits to partnering with influencers as opposed to traditional marketing but brands tend to make the mistake of forgetting that they should also be approached very differently as well. As […]

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Konnect Does Career Day!

Konnect Does Career Day!

When I was in 7th grade I had no clue I would grow up to work in the world of digital marketing. There was no Facebook, no Instagram, no Twitter and definitely no Snapchat. My job was literally not even thought of yet when I was growing up, which to be honest, I think is […]

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