Marketing Wiki

Cause-Marketing Campaign Development

Cause marketing provides a tremendous opportunity for a brand to show its more human side and create a personal connection with consumers. The importance of social responsibility continues to rise in our increasingly connected culture, and the cause or causes a company supports can serve as a key differentiator from its competitors. Konnect serves as a trusted advisor for clients as they evaluate opportunities for giving and a valuable asset in driving awareness to ensure brands get credit for their generosity.